The Vancouver 2010 Olympic Gold Medal Hockey game between Canada and the U.S. was the most watched broadcast in Canadian history.
16.6 million Canadian viewers tuned into CTV/TSN/SportsNet to watch Canada win Gold over the U.S. in overtime. Canada’s population is approximately 30 million which means almost half of Canada watched the entire game… GO CANADA!!!
Compare that to the Superbowl which averages 106.5 million U.S. viewers with a population of 300 million – half of Canada vs 1/3 of the USA is VERY impressive!