Seemed like a no-brainer that with Grey Cup this year the Blue Bombers should have multiple stores across the city.
Before moving to Investors Group Field, the Bombers had a fair sized store in St. Vital Centre. That store was replaced with a Winnipeg Jets store.
It seemed natural that having a store in the Polo park area to replace the stadium store would happen. Alas, it didn’t. As the Jets will tell you, marketing can help the bottom line and if merchandise is sold by the team it can be tied to all sorts of promotions.
The Winnipeg Jets used to have a good store in Polo Park in the 1990s. Sadly, the revenue earned there was no substitute for a salary cap and owning your own building. Not to mention a high Canadian dollar.
On May 23, a new Bomber store will have its Grand Opening at Polo Park Shopping Centre. It’ll stay there until December upon which time they will re-evaluate.
Every year I get drawn in by the Blue Bombers. It has been a long time since we have been able to see them challenge for and win the Grey Cup. Hopefully a hometown team is all dressed in their best Bomber clothes to see a victory.
This has been a guest editorial by John Dobbin.
To read more from John, visit his blog Observations, Reservations, Conversations
