In the 2017 Super Bowl Ad titled Born The Hard Way, Budweiser tells the story of how its co-founder, Adolphus Busch, immigrated from Germany to the United States in 1857.

The one-minute ad will air during the 51st Super Bowl (a 30 second ad costs $5-million). Though companies usually use the opportunity to display funny an memorable ads, Budweiser seems to be taking a political approach.

Earlier this year, U.S. President Donald Trump enacted a temporary ban on immigrants from seven majority-Muslim countries.