A third Sephora location is opening in Winnipeg.

The personal care and beauty product retail giant will open a new store in the Lindenwoods strip mall at 1585 Kenaston Blvd. The grand opening date is set for Friday, April 30, 2021 at 10:00am. It will be the first Winnipeg location not situated inside a shopping mall.

Sephora is a French multinational retailer of personal care and beauty products with nearly 3,000 brands. They offer beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.

The name comes from the Greek spelling of Zipporah, wife of Moses.

The other two Winnipeg locations are at CF Polo Park and St. Vital Shopping Centre.