Crown Royal will be the first spirits brand to include nutrient information, such as calorie content, on its packaging.
Information includes alcohol content, number of calories, carbohydrates, protein and fat per serving.
Crown Royal’s parent company, Diageo, is the world’s largest spirits company. Their brands include Smirnoff, Tanqueray, Guinness and Johnnie Walker.
The packing update is a result of the European Commission’s decission to make nutritional labeling on alcoholic drinks mandatory by 2016.
Did You Know?
Crown Royal is the top-selling Canadian whisky in the United States. It is produced solely at the Crown Royal distillery at Gimli, Manitoba.
On an average day, the Crown Royal plant in Gimli uses 10,000 bushels of grain and 3,400,000 litres of water. The whisky produced is stored in two million barrels, located in 46 warehouses over 5 acres of land. That’s a lot of whisky!
The final product is blended and bottled in Amherstburg, Ontario.