True North Sports & Entertainment has unveiled the 2011 Winnipeg Jets logo (photoed above).

The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.

A new store called “Jets Gear” will open at MTS Centre and will be the Authentic Team Store of the Winnipeg Jets (formerly “Off The Rack” for the Manitoba Moose). Merchandise with then new logo is now available. Hats, t-shirts, and kids wear for now. Jerseys will be unveiled at a later date.

Jets Gear Store Hours:

Friday, July 22: until 10:00PM
Saturday, July 23: 10:00AM to 6:00PM
Sunday, July 24: 12:00PM to 5:00PM

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Image 110722_logos_news Originally uploaded by AccessWinnipeg