New Rogers Cellphone Unlocking Policy Now in Effect
Image iPhone 5 – Uploaded by Sean MacEntee

If you’ve own your Rogers cellphone for more than 90 days, you can now bring your device to any Rogers retail outlet and get it unlocked for $50.

Previously, you would have to wait until the end of your contract before you could request an ‘unlock’ on your device.

What is unlocking?

When you purchase a cellphone from a carrier, ie. Rogers, that cellphone can only be used with a Rogers Account. By unlocking the device, it allows you to use the cellphone on any carrier account you choose, ie. MTS, Fido, Bell – or even overseas and U.S. carriers such as AT&T.

The benefits of this is you’ll avoid paying roaming charges when traveling. What I usually do with my unlocked device is I purchase a “Pay As You Go” sim card at the Country I’m traveling in. This provides a very low-cost cellphone account without any overpriced roaming charges from your home carrier.

The resell value of your phone increases drastically as well. When trying to sell your device, your customer base becomes ‘world-wide’ instead of being tied to customers from the same carrier.

Via Rogers RedBoard:

So what is unlocking anyway?

By unlocking your phone, you can use your wireless device with a SIM card from another mobile carrier. This is a great benefit to customers spending extended time away in other countries that need to stay connected.

What are the restrictions?

When you purchase a wireless device on a new or existing Rogers account at full price, you are eligible to unlock it immediately.

For those customers who are under a term commitment, we have made some changes to our device unlocking policy to give you more flexibility in the way you use your wireless device. In March 2013, we’ll be changing our policy so that you no longer have to wait until you complete your full term commitment – you can unlock 90 days after activating your device on the Rogers network. We’re also making it even easier for you to have your phone unlocked by bringing it to any of our Rogers retail stores.

How much will it cost?

You can unlock your device for $50 plus applicable taxes.