The ICA and IPSOS have released the results of the Most Influential Brands study for 2015.
To no ones surprise, Google once again topped the list, followed by Apple and Microsoft.
Top 10 Most Influential Brands in Canada:
- Tim Hortons
Tim Horton’s was the only brand on the list that didn’t have a huge online or digital presence.
Steve Levy, COO said “Brands are more than just corporate logos. They have meaning, personality, even attitude. When it comes to asking which brand is the most trustworthy, has the most presence or is most engaging, the answer can be a personal one. This is because we increasingly identify with, relate to and define ourselves by them, which gives brands something we can measure: influence.”