Investors Group Field, the home of the Winnipeg Blue Bombers, is officially changing its name to simply IG Field.
All stadium signage, exterior building signage, field logo, entrance gates and concourse wayfinding will all be updated to reflect the new name. Patches on home and away jerseys will be updated to have a new IG Wealth Management logo.
Investors Group rebranded last year and changed their name to IG Wealth Management, so it’s only fitting that the Bomber stadium be renamed as well. IG Wealth Management has been the sole owner of the naming rights since the stadium was built in 2013.