Amazon Canada’s Prime Day will take place on July 11 & 12, 2023. The annual shopping event offers huge Boxing Day and Black Friday-like deals to Amazon Prime members.

New Invite-Only Deals Program Launches for 2023’s Prime Day: Did you miss various deals last year because they sold out? The all-new invite-only deals program looks to help solve that frustration. Prime members can now request an invitation to access exclusive Prime Day deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

There will be big discounts on popular brands such as:

  • Lancôme
  • Kérastase
  • Peloton
  • Victoria’s Secret
  • YETI
  • The Drop
  • Sony
  • D’Amelio Footwear
  • OPI
  • Alo Yoga
  • Bose
  • Hey Dude
  • Theragun

Difference from Black Friday and Boxing Day: How Prime Day differs from Black Friday and Boxing Day, is that new deals will drop every 30 minutes during select periods throughout the event, with deep discounts on products from the hottest brands.

Don’t have a Prime Membership? You can start a free trial for 30 days. The trial will give you full access to all Amazon Prime deals and you can cancel anytime. We recommend activating the trial a week before Prime Day so you have an active membership during the event.