Canada won’t be getting all of the the high-budget American Commercials during Super Bowl LVIII.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. USHER will headline the half time show.
Has Canada Ever Shown U.S. Super Bowl Commercials?
Canadians were able to watch American commercials between 2016 and 2018. A Canadian Radio-Television and Telecommunications Commission (CRTC) policy had banned broadcasters (such as CTV and TSN) from replacing U.S. ads with Canadian ones (also called simultaneous substitution or “simsub”). This meant that Canadian viewers could enjoy the same commercials that American viewers saw during the big game.
Why Aren’t There Any U.S. Super Bowl Commercials in Canada?
Due to the renegotiated United-States-Mexico-Canada trade agreement, Canada has agreed to remove a Canadian Radio-Television and Telecommunications Commission (CRTC) policy that banned broadcasters (such as CTV and TSN) from replacing U.S. ads with Canadian ones (also called simultaneous substitution or “simsub”).
The ban was lifted in 2019 and Canadian broadcasters can once again replace American Super Bowl ads with their own – in turn generating more revenue for the broadcaster.
Which Super Bowl Commercials Will Canada Air?
CTV (along with CTV2 and all TSN stations) will have Canadian broadcast rights for the Super Bowl LVIII. They will “simsub” the American broadcaster (CBS) and replace most their commercials with Canadian ones.
You should still expect Canada to get some decent commercials. We may not have a strong showing of Doritos, or GoDaddy ads, but expect to see a lot of the large movie trailers to still air in Canada.
Where Can I Watch American Super Bowl Commercials?
You can watch all the Super Bowl ads right here on Access Winnipeg!