Disney has introduced a brand-new premium theatre certification called Infinity Vision, giving moviegoers an easier way to identify the best auditoriums for watching blockbuster films such as Avengers: Doomsday.
Announced during CinemaCon 2026, Infinity Vision is not a new projection format like IMAX. Instead, it is a certification program that recognizes premium large-format (PLF) auditoriums that meet Disney’s technical standards for picture, sound and screen size. The program is designed to help audiences find the biggest, brightest and most immersive theatre experience available, regardless of which theatre chain they visit.
What Does a Theatre Need to Qualify?
To receive Infinity Vision certification, a theatre must meet several minimum requirements, including:
- A large-format screen measuring at least 50 feet wide
- Laser projection for improved brightness, contrast and colour
- Premium immersive audio, including Dolby 7.1 surround sound or better
Unlike IMAX, Disney does not require a proprietary projection system or specially designed auditorium. Instead, Infinity Vision recognizes existing premium theatres that already deliver an exceptional movie-going experience.
Which Winnipeg Theatres Are Infinity Vision Certified?
At launch, Winnipeg’s officially certified Infinity Vision auditoriums are the premium laser auditoriums at Landmark Cinemas Grant Park. These auditoriums meet Disney’s published technical requirements and are among the first in Canada to receive certification.
What About Cineplex?
Although Cineplex has not yet announced Infinity Vision certification for its Winnipeg locations, several theatres appear to meet or exceed Disney’s published standards.
The UltraAVX auditoriums at Cineplex St. Vital Centre and Cineplex Kildonan Place feature large screens, laser projection and immersive Dolby Atmos sound, placing them in line with the technical requirements Disney has outlined for Infinity Vision. Industry reports indicate Disney has received thousands of certification applications worldwide, meaning many qualifying theatres are still waiting to complete the approval process.
While Disney has not confirmed future certifications, Cineplex’s newer UltraAVX laser auditoriums would be logical candidates once additional applications are processed.
Infinity Vision vs. UltraAVX vs. IMAX
Although these names are often mentioned together, they refer to different things.
- Infinity Vision is a certification, not a theatre format. Disney evaluates existing premium auditoriums and certifies those that meet its standards. A certified theatre could be operated by Landmark, Cineplex or another exhibitor.
- UltraAVX is Cineplex’s premium large-format experience. It typically includes a wall-to-wall screen, laser projection, reserved seating and Dolby Atmos audio. Some UltraAVX auditoriums may qualify for Infinity Vision certification because they already meet Disney’s requirements.
- IMAX remains a separate premium format featuring proprietary projection systems, specialized auditorium design, taller screens at select locations and exclusive image enhancement. Many Hollywood films are also specially remastered—or in some cases filmed—for IMAX presentation.
Why Infinity Vision Matters
Infinity Vision arrives at an interesting time for movie fans.
Because Dune: Part Three secured an exclusive IMAX release window, Avengers: Doomsday will not be shown in IMAX during its opening run. Instead, Disney is directing audiences toward Infinity Vision-certified theatres and other premium large-format auditoriums that deliver a similar high-end cinematic experience.
For Winnipeg moviegoers, that means Landmark’s certified Infinity Vision auditoriums are currently the official way to experience Disney’s newest premium standard. Meanwhile, Cineplex’s UltraAVX theatres at St. Vital Centre and Kildonan Place remain excellent alternatives and appear to satisfy the same technical benchmarks, even if they have not yet received official certification.
