As part of its $49-million expansion, Polo Park Shopping Centre will welcome Urban Outfitters on Thursday, October 16, 2014. It will be Winnipeg’s first Urban Outfitters location.
It’s sister company, Anthropologie, will also open on Friday, October 17, 2014.
The 114,000 square feet Polo Park expansion opened to the public on October 1. A total of 17 new retailers have been added to Polo Park Shopping Centre.
Foot Locker, Foot Locker Kids, and Foot Lock House of Hoops will be opening soon right across Urban Outfitters.
Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches. We have an established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.