Winnipeg’s SilverCity Polo Park is now officially Scotiabank Theatre Winnipeg. Signage has been installed and the old SilverCity branding has been removed.
The rebrand is a result of the 10-year extension to the SCENE loyalty program. As part of the deal, Scotiabank received naming rights for two additional Scotiabank theatres, VIP Cinema sponsorship and an extension of its media commitment.
The SCENE program has over seven million members. Cineplex currently operates Scotiabank Theatres in Vancouver, Edmonton, Calgary, Saskatoon, Toronto, Montreal, Halifax and St. John’s. Scotiabank is also presenting sponsor of Cineplex VIP Cinemas.
Online movie listings have also been updated to reflect the change.