The Winnipeg Blue Bombers will have a new name for their stadium location at 315 Chancellor Matheson Rd.

IG Field will be renamed to Princess Auto Stadium following the expiration of the 12-year naming rights held by IG Wealth Management. The new deal with Princess Auto is reportedly a 10-year agreement.

About Princess Auto

Princess Auto is a Canadian retail chain specializing in farm, industrial, garage, hydraulics, tools and surplus items with 54 locations across Canada. It’s headquartered in Winnipeg, Manitoba.

Princess Auto Wrecking (PAW) began life in 1933. The original owner sold the company to Harvey Tallman in 1942 for the money he received when he sold his iconic truck.

Harvey began by selling auto parts to customers who came into his small outlet on Princess Street in Winnipeg, Manitoba. By the 1950’s, PAW was buying parts in the United States, buying cars all over Western Canada, and Harvey had begun to travel in search of new products needed by farmers across Canada. Most of the products were War Surplus, and it was with those items that the first Princess Auto Catalogue was created.

Harvey’s operation continued to grow and eventually relocated to a much larger location on the corner of Fort and York and a small manufacturing division called Shur-Lift was created. In time, Shur-Lift Industries would become a major supplier to PAW, which would change its name several times, first to Princess Auto and Machinery (PAM), and later, to Princess Auto Ltd (PAL). From Fort and York, the company eventually relocated to Panet Road where our Home Office continues to operate to this day.

In 1977, Princess Auto became a retailer, with the first store opening in Edmonton, Alberta. Less than a year later, Harvey Tallman decided to retire, leaving the company to his two sons, Larry and Bob.

Princess Auto grew quickly after that, with stores opening across Western Canada. Larry announced his retirement and sale of his portion of the company to Bob in the spring of 1989.

Princess Auto’s family legacy continues today, with Bob’s sons Matthew and Marc Tallman taking ownership of the business in 2018. They are working with our Team Members to ensure that we are constantly innovating while staying true to our roots: providing hard-working Canadians with the most unique assortment of tools and equipment, unrivalled customer service and exceptional value, for nearly 100 years.

About the Winnipeg Blue Bombers Stadium

The stadium originally opened on May 26, 2013 as Canad Inns Stadium. Since then it was renamed to Inventors Group Field, IG Field, and now Princess Auto Stadium.

The stadium is owned by Triple B Stadium Inc., a consortium of the City of Winnipeg, the Province of Manitoba, the Winnipeg Football Club and the University of Manitoba. It has a capacity of 32,343. 80% of the seats are covered by two large iconic canopies.

Notable Events

  • Princess Auto Stadium is home to the CFL’s Winnipeg Blue Bombers
  • In 2015, it played host to the FIFA Women’s World Cup
  • Investors Group Field hosted the fourth installment of the NHL’s Heritage Classic on October 23, 2016
  • IG Field hosted an NFL preseason game between the Green Bay Packers and Oakland Raiders on August 22, 2019
  • Taylor Swift was the first artist to perform at the stadium on June 22, 2013 to sold out crowd of 33,061
  • The largest event to take place at the stadium was the 2015 Grey Cup with 36,500 seats