SilverCity Polo Park Renamed to Scotiabank Theatre Winnipeg
Image by stevenharris

Winnipeg’s SilverCity Polo Park Cinemas will be renamed to Scotiabank Theatre Winnipeg.

This rebrand is a result of the 10-year extension to the SCENE loyalty program. As part of the deal, Scotiabank received naming rights for two additional Scotiabank theatres, VIP Cinema sponsorship and an extension of its media commitment.

The SCENE program has over seven million members. Cineplex currently operates Scotiabank Theatres in Vancouver, Edmonton, Calgary, Saskatoon, Toronto, Montreal, Halifax and St. John’s. Scotiabank is also presenting sponsor of Cineplex VIP Cinemas.

Signage at the Winnipeg theatre is scheduled to be installed mid-summer. Online movie listings will also be updated to reflect the change.