What was a temporary measure in 2020 due to the COVID-19 pandemic, is now permanent. Tim Hortons has officially removed the ‘Rim’ from its Roll Up The Rim To Win game. It’s now simply called Roll Up To Win and its 100% digital. Best of all? Every Roll is a winner!

The new game will start on Monday, March 8 ,2021. Roll up tabs on physical cups have been retired and they also go rid of the dreaded Please Play Again message. The new prizing system means every Roll is a winner!

The prize pool includes: grand prizes, free coffees and donuts, and new this year, digital prizes like Tims Rewards points and subscriptions to popular streaming services. More information on prizes will be released soon.

Customers will get one or more Rolls by scanning their Tims Rewards card (physical or on the App) on eligible purchase. You can now earn Rolls on items that don’t have a ‘Rim’, such as cold beverages, breakfast sandwiches and breakfast wraps.

“It became clear to us in the months that followed that the ongoing pandemic was likely to impact Roll Up again this year. As we began evaluating the plan for this year’s contest and making it our most exciting game ever, we focused on two ideas,” said Chief Marketing Officer Hope Bagozzi. “First, the growth of Tims Rewards and the Tim Hortons app were clear signals to us that Canadians are ready for a fully digital Roll Up contest — and going digital opens up all kinds of new exciting possibilities to evolve the game. And second, we thought what better way to reinvent Roll Up than to retire ‘Please Play Again’ and make every Roll a win!”

Another great new features is customers who place an order for delivery through the Tim Hortons app will receive a Roll for each eligible item they purchase.

Roll Up To Win still start on March 8 and runs through April 4, 2021.